The Rapid Rise of Pinterest (or How the Tech World Learned To Stop Worrying and Love Women)
Written by Derek Bolen, February 20th, 2012
Across the blogosphere, much has been made about how confused tech writers continue to be when commenting on the success of newest social media darling Pinterest. For the most part, the site has experienced extremely low adoption rates among men (an estimated 97% of the site’s 10.4 million registered users are women), and most of the articles documenting the phenomenon have made little effort to contain their surprise at how the site has managed to grow so quickly without the support of a male audience.
The rapid expansion of the site (they recently became the fastest standalone site to hit 10 million unique monthly visitors) is almost entirely attributed to 18-34 year old women from Middle America, rather than the traditional early adopter demographic on the coasts . It’s been an eye-opening experience for developers, investors and the tech industry at large, and highlights exactly how coveted the demographic is.
Studies show that women outnumber men on social media platforms , have higher levels of engagement, spend more time on social media websites, and consume twice as much content as men on their mobile devices. So really, the explosive popularity Pinterest has experienced from finding the perfect recipe for engaging women should not be surprising at all.
Do you use Pinterest? If so, what are your thoughts?
